In Between - an EP by Mary McFarland

Creative Direction - Maxwell Shavers | Photo/Video - Maxwell Shavers | Design - Maxwell Shavers, Cole McClosky, Clay McClosky

Background

In Between is an extended play by artist Mary McFarland. My team and I worked on conceptualizing and developing assets both for the project itself and for the project’s promotion on various digital platforms. This included photos, short-form videos, graphics, and a social media promotion schedule and voice. The artist’s handwriting, black and white tones, and the element of home were all themes that I wanted to incorporate into visuals for the project.

In Between touches on feelings of solidarity, loneliness, and loss of self, but also speaks on triumph, coming to terms with ones self, spirituality and peace. All of these emotions, both good and bad, are conveyed through every picture, video, and note.